Why Procurement and Marketing Go Hand-in-Hand

 

Ever worked in a large organization? If so, you may have heard of procurement and marketing.

Procurement and marketing may be the same as two completely different things.

Believe it or not, procurement and marketing may be more similar than you think, especially when it comes to tendering.

For marketers who want to find a new tender, it can be difficult to get what you need from procurement.

Lucky for you, we’re here to help you combine procurement and marketing.

Let’s take a closer look at procurement and marketing and what it means for your company.
What is Procurement?

People may mistakenly think of procurement for purchases, and vice versa. And it may be easy to understand why.

Procurement involves vendor selection, setting up payment terms and purchasing goods and services. In most cases, procurement is an essential part of business strategy.

Often, the purchase is only one part of the procurement. This refers to buying goods and services, along with receiving or sending payments.

Although procurement is important, it is not possible to create or destroy the company itself.

To better understand the true value of procurement, let’s consider a study conducted by Hackett Group.

According to Forbes, the study shows that top procurement organizations spend 25 percent less on procurement than other companies.

What does this mean for businesses? You do not need to spend too much on getting the best results.

What is the Relationship Between Procurement and Marketing?

Conflict sometimes arises between procurement and marketing departments.

Procurement wants to help businesses maximize return on any investment – without exception.

Meanwhile, marketing requires procurement to help launch a campaign.

Marketers want to run a campaign and need money to do it. With a good relationship with procurement, marketing can get the money it needs.

How to Bridge the Gap Between Procurement and Marketing

With the right approach, marketing can be a new friend of procurement.

There are several ways to bridge the gap between procurement and marketing, among others:

Maintain open communication. Do not leave procurement or marketing in the dark. Maintain constant contact, and everyone will be able to keep up to date.
Make the procurement process simple. Long negotiations will not be useful for the marketing and procurement department. But a simple procurement process reduces stress for everyone.
Choose a value above the cost. What campaign costs are less important than the benefits they can make to a business. If procurement and marketing are value-focused, they can see closely how a campaign will help the company.
Building relationships Procurement and marketing want to help ordinary businesses become successful brands. Together, procurement and marketing can build trust and respectful relationships to help the company achieve its goals.
Procurement and marketing go hand in hand. If you take the time to build a bridge between procurement and marketing, your company can enjoy its benefits for years to come.

Devin Patrick Kelley: What we know about the Texas church shooting suspect

Devin Patrick Kelley: What we know about the Texas church shooting suspect
The suspect who opened fire inside a South Texas church has been identified as 26-year-old Devin Patrick Kelley, law enforcement sources tell CBS News. He has a residence in New Braunfels, Texas, which is about a 35 mile drive from where the attack took place in Sutherland Springs.

The shooting left at least 26 people dead and 20 others injured in what Texas Gov. Greg Abbott described as the worst mass shooting in his state’s history.

On Sunday night, authorities only identified the suspect as a young white male. They said he was dressed in all black and tactical gear when he opened fire at the First Baptist Church in Sutherland Springs.

After a car chase with police, the suspect was shot and declared dead. It’s unclear if the suspect shot himself or if he was killed by police.

Kelley is a former U.S. Air Force member who served from 2010 to 2014. He was dishonorably discharged and court martialed in May 2014, CBS News has learned.

Air Force spokesperson Ann Stefanek told The Associated Press that records show Kelley served in Logistics Readiness at Holloman Air Force Base in New Mexico from 2010 until his discharge. The circumstances under which he left the service were not immediately available.

The Pentagon told the AP that Kelley was an airman “at one point,” but did not provide additional details.

Devin Patrick Kelley
Officials say the suspect lived in a San Antonio suburb and doesn’t appear to be linked to any organized terrorist groups. CBS News has learned Kelley has a wife named Danielle Lee Shields.

Investigators will look at his social media posts made in the days prior to Sunday’s attack — including one that appeared to display an AR-15 semiautomatic weapon. Kelley’s date of birth is listed as Feb. 21, 1991.

No motive has been declared as the investigation continues.

Self-Driving Trucks in the Shipping Industry

Self-Driving Trucks in the Shipping Industry

Whether it’s coming from Google, Apple, Uber or others, self-driving vehicles are going to be a major game changer in the next few years. These are the hardest is the shipping and transport industry. Every day truckers log Thousands of hours driving across the country transporting goods from warehouse to warehouse, but what if the drivers were not needed?
If these shipment trucks could get from point A to point B without the need for drivers, how would this affect the industry? One of the biggest changes to the workforce. Currently there are over 3 million trucks drivers in the USA alone, so this would be quite devastating to the job market. The pros of autonomous trucks would come in shipment companies’ savings as the need for skilled truck drivers would be diminished, the roads would be safer, as so far self-driving vehicles have safer driving records than manned vehicles, and it would also allow shipment managers to better manage their shipment scheduling, as you do not have to worry about taking into account the sleeping / eating needs of the drivers.

 

Shipment managers are probably some of the most excited for this new technology to become mainstream. Currently, there are apps and software platforms that provide freight tracking solutions that provide real-time information and updates on shipments for transport carriers and brokers, but in the future these apps may be even more versatile. They could integrate full shipment automation that would allow the managers to set start times for shipments.

The technology needed to allow completely autonomous shipping trucks is still quite a bit down the line, but it is something that companies need to keep on their radar. Tech companies are racing to be the first to unveil completely self-driving vehicles, when will their goal be achieved? It’s too early to say with certainty, but it’s probably closer than you may think.

A brand as an asset to a business

A brand as an asset to a business

The Brand As Asset
When included on the balance sheet, the brand’s equity is an intangible asset like good will. Its value brightens the parent company’s fiscal picture: company’s eager to develop strong brands. An enhanced financial picture allows the parent company to generate revenue, grow and expand. The brand, which is structured to be easily separated from the parent company, may be sold. The brand may be segmented to increase the market by creating sub-brands which appeal to more specific consumer needs, further increasing the value of the brand.

 

In the long term, it’s the brand’s core message that must be honored. All the strong brands – CocaCola, Nike, Calvin Klein, to name a few – give the impression of unswerving confidence, through their billion dollar advertising campaigns. This is exactly the kind of motivational leadership of our emotionally charged culture craves. “The branding statement has to be honest, relevant. For example, the Coke brand is the value of constancy The contour bottle and Spencerian script are promises that the Coke you’ll have in Thailand is the same as the Coke you’ll have in Oakland. “CocaCola – it’s something they grew up with.” Waterbury’s coke is a part of the history of America. adds, “The CocaCola headquarters and museum in Atlanta are a testament to the excellent management of a global brand: A brand that makes a personal connection for almost everyone.”

How Brand is Different from Product

Many organizations use the term “Product brand manager” interchangeably with “Brand Manager.” While most of us could think through the semantic difference between a “product” and a “brand,” it seems that (with a few exceptions) the two concepts became indistinguishable when it comes to their management. This confusion may explain in part why there are so many brands and so many products.

The product is defined by its form and brand function, what it is and what it does. The product is physical attributes, such as price, performance, ease of use, design and style. What a product is able to be relatively simple communicated, rapidly changed and effected in a short term using a number of tools: or add a new one or at least, a different one. A good product / marketing strategist is one who can distill a large amount of data about the consumer, the market, his competition, distribution, and boil it down to the few essential premises that will form the backbone of a focused marketing plan. He should be able to distill these terms. This ability to distill facts down to their simple essence presupposes an excellent knowledge and understanding of the product’s consumer or end-user and buyer.

The brand is almost the opposite on all points. It is merely a promise, a covenant with the customer. Some say that the “logo is the brand” … but this is not so. A logo is meaningless if it does not communicate the brand’s covenant with the consumer. And, whereas communication of a product’s physical attributes is straightforward and fast, communication of brand values ​​is inherently circuitous and slow. Like the character of an individual, the character brand is the most difficult to communicate proactively: The individual can not tell what his character is; the observer must figure it out for himself … an indirect communications process which requires time and absolute consistency. And, contrary to product communication which is best based on one single minded forceful proposition, brand character, like the character of a person, become better defined as it gains in complexity. Lastly, whereas the product manager must gain a superior knowledge of his consumer to be effective, the brand manager’s success is in the profession of the company and its long term corporate players, ie, its top brand management.

Pros and Cons of

Pros and Cons of

Pros and Cons of PPL Program “SuperStar Cash”.
Pay Per Lead, the lead acquisition method of collecting leads or building e-mail lists is not very common, and the “Cash SuperStar” PPL program is one of the better programs. Depending on the model of agreement between the two parties, it is very beneficial for both PPL program owners and key implementing entities. In such an agreement, advertisers pay only for the prospects submitted if they meet the agreed terms, otherwise no payment is made. (https://en.wikipedia.org/wiki/Cost_per_action) Main Product Benefits

Pros and Cons of

Making money online can be very challenging and requires fairly decent knowledge about website development, traffic generation, site platforms, and all the ins and outs associated with internet marketing. There are many e-book, video and text courses available on the internet to teach you, but this method usually takes months to start making money online. Looking for something you can get quickly quickly? Then do not look further than Pay Per Lead (PPL) market. Pay Per Lead Method

There are not many good and honest PPL programs, but now I use James Jordan’s “Cash SuperStar” program for several years, and he never fails to pay on time, twice as much if your balance is more than $ 15. 3 large (compared to $ 0.50 to $ 0.75) per dual opt-in lead.

The beauty of this is you do not need a website to make money on a regular basis. All you need is to drive one level (T1) traffic to this website, and for every opt-in you get and receive, you’ll receive $ 3.

Tier One traffic is traffic from major English-speaking countries such as the United States, United Kingdom, Australia and New Zealand. Pros and Cons of

James Jordan is a very famous and respected name on the internet and he has been running this program now for many years. This is an easy way to make money on a regular basis and traffic can be generated in many ways such as solo ads, article marketing, etc. Who is the best for this?

Almost anyone can use this program. The only limitation he places on his instructions is that they have to choose double and become T1 traffic.

However, as in every part of life, there is a weakness in this; That’s because he only accepts double opt-in traffic, which can be a bit more difficult to produce. How to be part of this amazing program?

Simply register a free affiliate account with James at Pros and Cons of

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and start driving traffic to your “CashSuperStar” affiliate website. Rating

Because it is a bit more challenging to generate double opt-in traffic,

I WILL GIVE THIS PROGRAM FOUR-AND-A-HALF STARS.

Your friend in need. James v.Heerden

P.S. I have been using this program now for more than two years and never missed a payment.

Here’s the link to your affiliate again:

How To Become an Online Sports Writer

How To Become an Online Sports Writer

Do you like sports and writing? Why not combine the two and build a satisfying career?

You do not have to be an athlete to work in the sports industry. If you have a writing talent, you can work as a sports journalist. In this way, you will turn your hobby into a high paying job.

By 2017, the average salary for sports journalists is $ 41,698 per year. You can earn more with blogging about sports. Or you can write a book and sell it online.

Most people have a favorite sport. Depending on your audience, you can write about football, rugby, or baseball. Getting started is the hardest part.

Here are some tips on how to become a sports writer and make a name for yourself:

Find your Niche

The first step is to decide what you want to write. Are you passionate about fitness and bodybuilding? Or maybe you know everything about soccer?

Find your niche and hone your skills in that field. Read the latest news and educate yourself. Watch live competition and record it.

If you want to be successful, “knowing about sports” is not enough. You have to keep learning and stay up-to-date with the trends.

Most of the writers who work in this industry do it because they love sports. Money comes second.

For inspiration, check out popular sports blogs and sites. Try to determine what they have together. This should give you a good idea of ​​how to start.

Getting educated

One of the best things about working as a sports writer is you can start anytime. No need to have a degree in sports or journalism. However, you must have a clear understanding of the jargon.

Each sport has its own language.

For example, bets involve terms such as hot sports games die and sports. If you write about football, you need to know what his free kick is.

Make sure you master grammatical rules. Read sports articles and follow the best authors in the industry.

If you have a flexible schedule, ask a sports journalism intern. This will give you the opportunity to work side by side with a skilled reporter. It’s also a great way to build connections and gain sports knowledge.

Start a blog

After choosing a niche, start your own blog. Share insights about your favorite sports, post news, and post an interview.

Focus on building your audience. Connect with readers on social networks and let them know about your blog. Reply comments on Quora and Reddit.

Post content at least three times a week, and share it online. This will increase your popularity and reputation.

Your blog serves as your portfolio. It displays your work and skills. At the same time, it allows you to practice and get better at writing.

Still Want to Know How to Become a Sports Writer?
Once your blog is up and running, you can finally work as a sports writer.

Searching for writing shows on LinkedIn, Glassdoor, and ProBlogger. Apply with your resume and portfolio.

Many companies pay sports authors to create content for ads, books, or movie scripts. Contact them and link to your best blog post. Show your employer what you are capable of.

How to Choose Couch

How to Choose Couch

Buying furniture may seem like an easy task, but once you get into the process, you’ll soon realize that it’s not as easy as you think. This is especially true when buying a sofa. Most likely the biggest furniture in your living room, so you have to choose it carefully. There are a few steps you need to follow and make sure you work with the right home furnishings store in Atlanta.
Size

How to Choose Couch

Size is the first thing you should consider because it affects every other option. You need to think about your space and where the sofa will go into your home. Measure to ensure you get accurate details. Also, think about usage. For example, if you know there are usually three people sitting on a coach at a time, you need a good sized sofa. Is there a nap on the couch? It can also affect your size choices.

material

Next, note the material sofa. Like its size, material choices will affect other choices you have. You may want to visit the home furniture store in Atlanta to see better material choices and consider what you want. Also, do an online investigation to see what others are saying about different materials. Some may be easier to clean than others or last longer than others. This is a good thing to know.

Colors or Patterns

Finally, you need to consider the color or pattern of the sofa. This is usually limited by your choice of sizes and other materials, so you might not be too difficult choosing colors. In addition, you put in a room that already has decoration and style, so you have to match it with it.

Feature option

Once you decide on the sofa you want, you can consider any additional features, such as built in a recliner or a large choice. You can also consider waterproofing or get other special things done to treat the fabric or the surface.

Why Paying it Forward Reaps Many Rewards on Social Media

Why Paying it Forward Reaps Many Rewards on Social Media

 

Does not it feel wonderful and causes you to smile when you’re acknowledged for an accomplishment? When someone is really kind to you without any intention of reciprocation? I recently discovered how wonderful that feeling is.

When eVision Media won an Abbotsford Chamber of Commerce Business Excellence award at the end of November, my Facebook feed was inundated with hundreds of likes, congratulations and well wishes. It truly was overwhelming to be the receiver of such incredible heart-felt wishes!

Being on the receiving end of such attention is not only flattering but also have me deeply touched that so many people thought kindly of my team and I. So much so that it has me ponder my own actions, or inactions as the case may be, on social media. Why Paying it Forward Reaps Many Rewards on Social Media

How many times did I scroll past someone sharing their good news … too busy to pause long enough to congratulate them?

How many times did I just hit the “like” button and move on after someone posted a huge victory of their own?

Too many times.

So many that I have a decision on Social Media too. Now I make a conscious effort to pause a little message of kindness on my social media channels. Whether it’s a quick “Congratulations!” Or a response to a question I’ve received over the years. Will you join me?

Here’s 6 Ways You Can Pay It Forward on Social Media

1. When you see someone sharing good news, do not just hit the “Like” button, go that extra mile and leave a comment about how happy you are for them. It’s ok that you do not know this person personally, it’s social media where your connection is all that’s needed to pay a little kindness forward.

This simple gesture can make a big difference in the other person’s life. You have no idea what you are going through and your message of kindness could make their day. Why Paying it Forward Reaps Many Rewards on Social Media

2. When someone retweets or shares your content to their followers, send them a message of thanks.

Your acknowledgment will go a long way in their eyes, and they will remember how kind you are to them and will encourage them to continue their acts of sharing kindness. 3. Retweet and share great content of others and be sure to give them credit for posting such great stuff.

This kind of acknowledgment could be all that’s needed to give them the confidence they need to keep creating good stuff.

4. Participate in contests that you really wish to be a part of. A lot of thought and planning goes into setting up a contest so show your appreciation for the opportunity to win something and submit your entry.

Imagine if you are holding a contest and how much excitement you will feel when you see so many people participating. Share that gift of excitement to others.

5. Tell someone you appreciate them. It does not have to have any strings attached … just let them know how much you admire them and appreciate being connected with them on Social Media and why.

Would not it be great to receive such an unprovoked message? You can make someone else feel great too – how cool is that!

6. When you see someone is struggling or has asked a question you can answer, help.

Sharing your expertise with others is a wonderful way to pay it forward and help someone else out at the same time.

By making a conscious effort in performing these acts of kindness on social media, you will not only help make the world a better place (after all, does not the world need more kindness in it?) But you will also see a positive shift both personally and professionally in your own life.

There are plenty of other ways you can pay it and share kindness with others on social media. Help me grow this list by posting in the comments section below your own ideas. And do not forget to implement them!

How to Keep Over 50 and Still Enjoying Eating

How to Keep Over 50 and Still Enjoying Eating

When we get older, our body composition changes. This is often due to less active, which leads to a reduction in basal metabolic rate (BMR).

With small muscles to burn calories, we may feel that we can not eat as much as we use without gaining weight. Changes in hormones, taste, energy levels, and other nutrient intake can also affect our fitness and health.

However, keeping up to 50 does not mean you still can not eat. Learn how to get the balance with these great tips.

Stay here
Many people think our metabolism is down to age, but this is not true.

What actually happens is that our activity levels are reduced and we lose the mass of muscles as a result. With a little muscle the body needs less energy, then the food is stored as fat instead of being burned. Our basal metabolic rate (BMR) then slows down as a change in our body composition.

The easiest way to overcome the slow BMR is to stay active. Walking is a good exercise and low effect that will help burn calories and maintain muscle mass. Walking is also good for the heart and helps improve your mood. How to Keep Over 50 and Still Enjoying Eating

Other low-impact exercises to try include gardening, swimming, yoga, and pilates.

Cut Calories, Not Flavored
With small changes to the foods you love, you can save a lot of calories and still enjoy eating.

Many people find that reducing carbohydrate intake helps them stay in shape. Why not try squash spithetti as an alternative to pasta? And even if you are not a baker, this low carbohydrate recipe is delicious and easy to make.

Alternatively, you can make small changes to the products you eat daily, such as choosing low-fat dairy products from the full fat version. Many flavors are the same but are packed in less calories.

Another good tip is to try to make more food without food. Try Bolognese beans or make soup with vegetables and lentils. You will dramatically reduce your calories and saturated fat bypassing the meat a few nights a week. How to Keep Over 50 and Still Enjoying Eating

Consider Supplements
Another important part of maintaining health is maintaining health.

Our body becomes less efficient to absorb some nutrients as we grow older, so it is important to make calories we consume as solid nutrients to stay healthy.

Without a major vitamin, it is difficult for your body to properly process the food into energy, which means you may feel tired and indecent. You can also endanger yourself and more serious illness.

Some nutrients you may lack include Folic Acid, Vitamin B12, Calcium, Vitamin D, Fiber, and Omega-3 Fat.

It is better to get nutrition through your diet but you may need to take supplements. Consult your doctor to discuss your diet and whether these supplements will help you stay fit over 50.

Drinking water
Our thirst also decreases with age, so it may not be easy to say when we are dehydrated.

Drinking water can help reduce hunger, increase energy and facilitate digestion.

And do not drink enough water can cause urinary tract infections and cause memory problems, so getting enough water is beneficial for our physical and mental health.

Keep a small bottle of water in your refrigerator and drink from them frequently, even if you do not feel thirsty. You need to find about eight cups daily for good health.

Sleep well
Staying anywhere is roughly about. As well as your diet and activity level, getting enough sleep is an important part of it.

Besides giving you the opportunity to relax your mind and body, sleep helps control the hormones that control hunger gestures. No deep sleep can disturb this signal and cheat your brain by thinking you’re hungry when you do not.

When we grow older, it is difficult to enjoy a good night’s sleep, perhaps due to hormonal factors, physical discomfort or changes in our oxygen consumption.

If you find it difficult to sleep at night, easy solution to help you sleep better will help.

How To Stay Fit Over 50
Staying above 50 does not mean you can not enjoy the same food or you need to make a drastic change.

With the small changes that persist your lifestyle and diet, you can take care of your health and stay fit for the coming year.

Do you have your own tips

4 Signs of a Gas Pressure Problem

4 Signs of a Gas Pressure Problem

Natural gas or propane are both great ways to provide heat to your home and a flame to cook your food. Appliances that run on natural gas or propane need the gas to be at a specific pressure for the appliance to work properly. If the pressure is off, it can result in the appliance not working at all or other potentially dangerous issues. If you suspect that you are having a pressure issue, it is a good idea to have a gas line pressure test in Marietta to be sure that everything is working correctly. Here are a few signs that you might be having a pressure issue in your gas line.

Trouble lighting – If your gas stove is slow to light, it could mean that there is not enough pressure to push the gas through to the burner. If the ratio of gas and air is off, it will make it much more difficult to ignite.
Orange flame – If you notice that your appliance has an orange flame, that could also be a sign of a pressure issue. It could also be a sign that there is a problem with the burner tube, especially in water heaters and furnaces.
Excessive flame – If the flame seems unusually large or high, this could indicate that there is too much pressure in the line. If the pressure is not reduced sufficiently it could lead to a dangerous situation
Soot – One of the biggest signs that something is not right can be soot. This black smoky residue may begin to build up on the bottom of your pans, showing that something is not right. This will often be accompanied by an orange flame as well. This one may be harder to find in sealed appliances such as your furnace or water heater.

Gas line issues are never fun and can actually be dangerous. If you suspect that your gas lines do not have the correct pressure, it is very important that you have a gas line pressure test performed in your home in Marietta. A professional can then properly correct the situation so that your appliances get back to working at maximum efficiency. Oftentimes, the issue will be a regulator or a leak in the gas line. Regulators control the amount of pressure in your gas lines and appliances and will wear out over time. If you think you may have an issue, you need to contact a professional plumber as soon as possible to get it corrected.